BIOGRAPHY

Geneva, Switzerland 🇨🇭

Digital & E-commerce Expert 

Photography, running, books & graphic novels, snowboard, electronic music

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I grew up in Nice (FR), drawing and writing stories and always loved building life memories through photos and short films. That's how I started studying Cinema and 3D Design at ESRA, a french cinema school where I dreamed of becoming a game designer or a music video director.​

In the end, I found my voice in web & digital and graduated with a Master in Media Engineering, where technology and communication converged to craft interactive stories.

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With 20 years in digital and international e-commerce, I've built a career that blends creativity and strategy, having worked with prestigious brands in top advertising agencies across Paris, London, and Geneva, where I currently reside, while serving as Head of E-commerce Europe at L’Occitane.

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Alongside to my professional journey, photography remains my main creative refuge. Through the lens, I aim to capture the beauty of spontaneous moments.

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From pixels to purpose, this site reflects my ongoing journey to create and preserve what truly matters.

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